How exactly do players browse your platform? And what are they missing? (Part 1)

In short: players don’t navigate along the path you’ve designed; instead, they follow their own “goal-clue-shortcut” approach.

01｜Ideal Path vs. Real Path

Ideal Path (Operator’s Perspective)
Homepage → Event List → Event Details → Add to Bet → Payment/Place Bets → View Match History → Participate in Activities → Retention

The actual path (player’s perspective, jumping and fragmented)

• Search/Favorite → Popular Events/Ongoing Events → Quick Odds Scan → Parlay Betting → Place Bets/Hesitate → Return to List
• Check scores → Scroll through chat room updates → Get redirected to a specific match → Next live odds
• Receive push notification → Directly link to the event → Quickly place bets → Close page
• First recharge/event here → Can’t find the entrance after browsing around → Exit

Lesson learned: Prioritize key information and actions on the “first screen + event list,” and provide visual anchors and shortcuts that can be easily identified by “skipping” the content.

02｜Four Typical Sports User Profiles (Online Betting)

1. Targeted (Experienced) Focuses directly on leagues/teams/odds; speed and in-depth analysis are paramount.
2. Browser (Spectator): First look at the score/schedule/ratio; atmosphere and information density are more important.
3. Beginner-friendly (for those wanting to try it out) Requires guidance, explanation, and easy-to-learn gameplay (Solo Win/Over/Handicap).
4. Activity-driven: Users only participate after seeing the activity; short path, low patience.

03 | Homepage and Entry Points: Deciding Whether to Stay or Leave at First Glance

Four things players need to find on the first screen

• Popular matches, currently underway (identifiable at a glance by time/team logo/odds).
• Teams/Leagues I Follow (Personalized Pinning)
• Entry point for consecutive levels (fixed location + can reuse the last selection)
• Today’s activities (uninterrupted floating layer + badge reminder)

They often miss

• The event entry is hidden on a secondary page/at the bottom or in a corner.
• The “Favorite/Follow” button is too small to find.
• The entry point for cross-linking is not fixed or is blocked by advertisements.
• There is no obvious live/animation ripple indicator for “In Progress”.

Optimizable

• The homepage uses a “two-column first screen”: the left column is sports events, and the right column is betting baskets.
• Popular event cards now include three key elements: a countdown timer, the most frequently betting odds, and one-click addition to your betting slip.
• Bets are displayed as sub-icons to avoid obscuring the betting action.

04 | Event List: Information Density and “Scan-Read Friendly”

How do players scan the list?

• First, look at the logos: league emblem, team logos, and a red dot “Live”.
• Looking at the timeline: In progress > Match starts within 30 minutes > Other events today
• Finally, check the odds: the default odds for win/handicap/over must be correct.

They often miss

• Higher odds/special play options (because the fold is too deep)
• Link building (entry points are not sticky/floating)
• Dynamic odds changes (no visual animation alerts)

Optimizable

• The animation for odds increases/decreases (subtle flashing/arrow) enhances the “perception of change”.
• Floating betting slip, add anytime.

05 | Event Details and Betting: Less Step Means More Conversion

Key behaviors

• Select betting odds → Add to bet slip → Select bet amount → Place bet with one click
• Reuse last bet amount/frequently used amount → Add to secondary bet via cross-betting

They often miss

• Cash out
• “Automatically accept better odds” after odds changes
• Match pairing suggestions (the system can intelligently recommend matches within similar time slots or within the same league).

Optimizable

• Quick deposit button (+100/+200/+300, customizable)
• “Watch the game and chat”: The chat room/live stream in the small window on the right increases engagement and repeat participation.

From event entry points to page structure, from data refreshes to interactive design, every step in a player’s browsing path can determine whether they stay or churn. NG Sports has already provided clients with comprehensive optimization solutions for these key aspects:

Homepage Events Section → Click to view popular events

Quick Betting Entry → Reduced Operation Steps

Favorites and reminders feature → Improve return visit rate

Built-in activities and interactive tools → Enhance retention

These elements, when put together, constitute a platform that can truly “retain players.” And this is precisely NG Sports’ core value.

📘 In the next article, we will continue to reveal:
👉 Why do players “leave halfway through”?
👉 What details can cause conversions to fail instantly?
👉 And how NewGaming can help you fill in the gaps with its native sports system.

📞 Want to learn about solutions in advance? Contact NG Business now: @Tony